True content marketing goes well beyond blogs or guest posts. As Google’s understanding of rich media such as images, graphics and videos continues to improve, savvy marketers recognise the value of investing in creative content in all forms.
We believe that successful digital marketing is underpinned by great content. From ensuring your website best represents every one of your products or services to writing blog posts and posting news articles that really engage, it almost goes without saying that your basic content simply must be up to scratch if your website is to rank well.
Your content marketing campaign begins with the creative concept. We’ll work with you to identify valuable collateral you already have that can be used. For example, your company might hold data about product usage or audience location and so on that, when made anonymous, can form the basis of a creative concept. We’ll use tools such as the Freedom of Information Act to develop new content ideas and we’ll create concepts based on your company’s strengths and offerings.
Our in-house design team makes your creative concept a reality. We pride ourselves on being huge digital ‘geeks’, which means we keep abreast of design trends and are always looking for new, creative ways to communicate information. We’ll design your concept and agree a number of revisions to get the look just right.
We design and develop your creative content for optimal search visibility, meaning it can be indexed and ranked by Google and other search engines. This will help people to find your great content, but a truly successful campaign will also include wider promotion to get your message out there. Our team of digital marketing experts create a promotional plan that gets your content to the right people in the right places.
As a digital agency, we tend to focus our content marketing efforts online, but that’s not to say we can’t go offline too. Our in-house development team builds your concept in a way that is accessible via any device and coded for optimal search visibility too. We recommend your content lives on your domain, and we are able to advise your development team on how best to do this, or do it for you if relevant.